A studio that funds what it builds.
Somewhere between a studio and a bank — mostly a studio. We design, engineer, host and maintain web products, finance the work over twelve interest-free months, and put them live within 30 days. Guaranteed.
Software shouldn't be a luxury tax on good ideas. The best products we've shipped weren't built by the best-funded teams — they were built by teams whose cash flow didn't fight their ambition.
Build first, bill gently
Invoices should never be the reason a good product dies. One instalment at kickoff starts the build; eleven more carry it home — evenly, predictably, without interest.
Zero percent, forever
No interest, no setup fees, no invented "platform fees". The total project value divided by twelve, starting at kickoff. That is the whole formula, and it will stay that way.
Live in thirty days. Flat.
We guarantee go-live within 30 days of kickoff — before your second instalment is even due. The scoping call locks the scope; a locked scope can’t drift. It’s the one promise we lead with, and we’ve never missed it.
Owned by the final instalment
We hold the rights to the code while we build, host and maintain it — and hand over full ownership with the twelfth payment. Settle early and it transfers that same day. Financing should never be a lease on your own idea.
Maintained like it’s ours
We host, patch, back up and refine for the life of your plan. When your product breaks at 2am, it’s our product breaking at 2am.
We started BlueGrey after watching too many brilliant ideas die in budget meetings — fully specified, deeply wanted, killed by a lump-sum invoice.
So we became the lump sum. We front the design, the engineering, the hosting and the long tail of maintenance, and we ask for it back in twelve equal, interest-free instalments — the first at kickoff, the last handing you the keys. And because a financed build that lingers helps nobody, every project goes live within 30 days. If a project excites us, the money should never be the obstacle.
The NDA on our application form isn't a legal flourish — it's how we earn the right to hear your idea at all. Everything you share stays sealed, whether or not we end up working together.